Scripted Comedy Big Hit For Unbranded Brand Video Series

Some of the best online branding videos do not focus on the brand. Red Bull is perhaps the king of this type of content. In Red Bull’s case the genre is called lifestyle video. However, in 2014 Chipotle showed us how a scripted series can be used in the same fashion. Chipotle is making brand videos people want to watch, and most episodes don't even show the brand. I have been advocating for years that advertising needs to become reinforcing in and of itself. A good deal of advertising is aversive. (From Wilipedia - In psychology, aversives are unpleasant stimuli that induce changes in behavior through punishment; by applying an aversive immediately following a behavior, the likelihood of the behavior occurring in the future is reduced.) Much of the online video advertising people watch is a time tax. That’s right, video ads that viewers are forced to see are like a tax that needs to be paid in order to see a reinforcing video. Hopefully the video is reinforcing and not s…
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Social video for gun enthusiast and collectors

This has got to be one of the best videos series I have seen for attracting the serious gun collector. It is no accident that it’s done by a world famous gun auction company. When you consider that a collectable firearm can sell for over $100,000 this video series is quite a good investment. One of the reasons this video series is so successful is that they know their audience. It not only provides great entertainment but it is a great resource for serious gun collectors and those interested in history. I find the historic significance of these videos of immense value. The first video I want to use as an illustration is Burgess Folding Shotgun. One of the reasons I shared this in my personal social media is because it contained what I thought was some interesting insight about the late 1800s. I especially liked the antidote about Theodore Roosevelt. https://youtu.be/HXvmGtLYwKA I am also sharing one of their Chinese Mystery Pistol posts. These are quite interest…
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Destination videos promote tourism Shanghai Video critique

Destination videos can promote a location or region to increase local and international tourism, such as this Shanghai video. However there are a few elements that should be considered when using this type of video Video can be very powerful for promoting a tourist or travel destination. While this video has nice visuals in my opinion it is about three times too long for this style of video. I think it would work better at this length with some type of voice-over or narration. However,  without narration it appeals to people from all cultures and languages. Knowing what your goals for the video are will point out the importance of knowing your audience. If you are promoting a local attraction it may be best to have at least two videos one with narration for a targeted audience and a shorter one with no narration for a more international audience. https://youtu.be/5gT5wGYaOIw
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Social Media Videos Are Perfect For Music Videos

Here is a band with great visual appeal - VALDIVIA X . I have always thought social video was the perfect promotional vehicle for this very theatrical band. Their music is great, but the magic of their music really happens with full immersion into their surrealistically compelling performance. https://youtu.be/AKBV3nBe6XA I added a screen shot to make posting on the web more effective. I do have a suggestion for companies as well as bands promoting through social video and that is to have a media page on your website so people can use the images you prefer when they share your videos. You can see my social post about video on my Google Plus Video and Entertainment collections https://plus.google.com/u/0/collection/UuGpb
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Make Your Own Sound Dampening Ear buds

I think having these in my video bag would be a good idea. Sometimes I like to be as inconspicuous as possible. The ear buds blend in quite well and don’t draw attention like headphones do. And we all know how important monitoring audio can be for quality video. https://youtu.be/ZOD7ulQEh-U
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