Scripted Comedy Big Hit For Unbranded Brand Video Series

Some of the best online branding videos do not focus on the brand.
Red Bull is perhaps the king of this type of content. In Red Bull’s case the genre is called lifestyle video. However, in 2014 Chipotle showed us how a scripted series can be used in the same fashion. Chipotle is making brand videos people want to watch, and most episodes don’t even show the brand.

I have been advocating for years that advertising needs to become reinforcing in and of itself. A good deal of advertising is aversive. (From Wilipedia – In psychology, aversives are unpleasant stimuli that induce changes in behavior through punishment; by applying an aversive immediately following a behavior, the likelihood of the behavior occurring in the future is reduced.)

Much of the online video advertising people watch is a time tax. That’s right, video ads that viewers are forced to see are like a tax that needs to be paid in order to see a reinforcing video. Hopefully the video is reinforcing and not something the viewer has little interest in. I always feel cheated when I patiently suffer through a video ad just to find out the video I wanted to see is a dud.

Farmed and Dangerous does appear to be a well done scripted series. Although I thought the trailer was more satire than comedy, but it is entertaining. Perhaps we can call it satirical comedy.

Wouldn’t it be better if viewers wanted to see your content? Instead of having people hate or at least dislike your ads. Wouldn’t it be great if they were looking forward to the next installment of your series?

I expect that we will see more shows like Farmed and Dangerous in the future. They will be similar to old time sponsored shows, such as soap operas, without the ads. These will be shows where you know who the brand is without being hit over the head with the branding hammer. I imagine an action show will eventually appear and I think this could work well for mysteries as well.

Scripted shows tend to be larger production and have a higher cost than some other forms of promotional videos. For this type of scripted show you need actors and more staff than on a smaller production. They also tend to be long format shows, and as we all know, time is money. If you want high production value for the show you will also need some additional equipment and perhaps higher end equipment than what you typically see for standard corporate videos.

While I am interested in scripted shows my specialty is unscripted and interview shows. If you are interested in doing a show for your brand, business, book, hobby, or interest I would be happy to talk with you.
You can reach me at 562-423-1691

Social video for gun enthusiast and collectors

This has got to be one of the best videos series I have seen for attracting the serious gun collector. It is no accident that it’s done by a world famous gun auction company. When you consider that a collectable firearm can sell for over $100,000 this video series is quite a good investment.
One of the reasons this video series is so successful is that they know their audience. It not only provides great entertainment but it is a great resource for serious gun collectors and those interested in history. I find the historic significance of these videos of immense value.

The first video I want to use as an illustration is Burgess Folding Shotgun. One of the reasons I shared this in my personal social media is because it contained what I thought was some interesting insight about the late 1800s. I especially liked the antidote about Theodore Roosevelt.

Burgess Folding Shotgun
Burgess Folding Shotgun
Burgess Folding Shotgun Extended
Burgess Folding Shotgun Extended

I am also sharing one of their Chinese Mystery Pistol posts. These are quite interesting firearms that in themselves document a very interesting period in Chinese history.

I was only going to mention two guns but I saw another one from a time period in Japan that you may have noticed I mentioned more than occasionally in my personal Social media account. Yes I am talking about the Meiji Period of Japan. The gun is a Type 18 Murata rifle. What make this rifle so interesting is that it was one of the first domestically produced modern military rifles. I think I have posted about this particular rifle in the past, but I have never posted a video before.

If you are interested in learning more about how I can help you with your social media call me at 562-423-1691

Destination videos promote tourism Shanghai Video critique

Destination videos can promote a location or region to increase local and international tourism, such as this Shanghai video.
However there are a few elements that should be considered when using this type of video

Video can be very powerful for promoting a tourist or travel destination. While this video has nice visuals in my opinion it is about three times too long for this style of video. I think it would work better at this length with some type of voice-over or narration. However,  without narration it appeals to people from all cultures and languages. Knowing what your goals for the video are will point out the importance of knowing your audience. If you are promoting a local attraction it may be best to have at least two videos one with narration for a targeted audience and a shorter one with no narration for a more international audience.

Shanghai Video Critique
Shanghai Video Critique

Social Media Videos Are Perfect For Music Videos

Here is a band with great visual appeal – VALDIVIA X . I have always thought social video was the perfect promotional vehicle for this very theatrical band. Their music is great, but the magic of their music really happens with full immersion into their surrealistically compelling performance.

I added a screen shot to make posting on the web more effective. I do have a suggestion for companies as well as bands promoting through social video and that is to have a media page on your website so people can use the images you prefer when they share your videos.

You can see my social post about video on my Google Plus Video and Entertainment collections

VALDIVIA X Social Video
VALDIVIA X Social Video