I have thought about doing an animated toy video much like this one in the past. It seems that this style of video is a natural for toys. Basically it is a cartoon featuring and highlighting the product.
I discovered this video when someone used it to spam my Dogs community. It took me forever to find it by searching on YouTube. The moral is that you should tag your videos well. When I wrote this blog post the video had over 620,000 views so maybe they think tags are not important.
The video is well done as would be expected for a company like toys R Us. I was also impressed by the scripting. The script highlights the selling points in a conversational story that should appeal to the target audience.
I do think all types of product videos can learn quite a bit from how this video entertains, educates and promotes all at the same time.