Tag Archives: video critique

Destination videos promote tourism Shanghai Video critique

Destination videos can promote a location or region to increase local and international tourism, such as this Shanghai video.
However there are a few elements that should be considered when using this type of video

Video can be very powerful for promoting a tourist or travel destination. While this video has nice visuals in my opinion it is about three times too long for this style of video. I think it would work better at this length with some type of voice-over or narration. However,  without narration it appeals to people from all cultures and languages. Knowing what your goals for the video are will point out the importance of knowing your audience. If you are promoting a local attraction it may be best to have at least two videos one with narration for a targeted audience and a shorter one with no narration for a more international audience.

Shanghai Video Critique
Shanghai Video Critique