While I love video and think it can be very important for all types of marketing, I don’t think it does or will replace in person sales calls. Even if it does, I would still recommend meeting with clients at least occasionally throughout the year. Online and video is great, but I think to really connect and build a bond it’s best to meet face to face.

I do use video in my one of businesses to educate potential clients as to what they can expect when they hire me. Giving future clients a look at your processes and services is just one use of video. Video can be used throughout the customer acquisition lifecycle. This can range from before the sale education as well as during the time you are working with a client, and after the assignment is finished.

Andrew Ledford
Southern California Community Television
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